The proposed Neptune Development for New Brighton

The scheme proposes:

This is an integrated and deliverable package of proposals. The major commercial elements, including the food store and leisure facilities, are necessary to fund the community and environmental improvements such as a new theatre, lido and pier. We therefore cannot simply choose the parts we like - it's all of them or nothing at all.

Press Release from Andrew Kingsley MRICS
Neptune Developments Ltd
website :

A New Dawn for New Brighton

The much anticipated proposals to regenerate and revitalize New Brighton's seafront will be presented by Neptune Developments as part of their public consultation in late June where the masterplan of the whole site and artists impressions will on display leading to a full planning application in July.

Neptune have already undertaken an extensive public consultation on their earlier proposals, the result of which showed that more than 90% of respondents were in favour of the redevelopment of New Brighton.

As a result of this extensive consultation, the developers reconsidered the scheme in light of concerns raised and this now forms the current masterplan.

The new proposals have been presented to, and well received by, both the Planners and the New Brighton Steering Group amongst others.

Indeed both English Heritage and The Commission for Architecture and the Built Environment (CABE) have provided their full support to the latest proposals and CABE has indicated that New Brighton may well become an example of best practice for the regeneration of coastal towns in line with their latest policy.

More recently however, there has been opposition from the New Brighton Heritage Group, which disappoints Steve Parry, Neptune's Managing Director;

"Our proposals provide for a sustainable, mixed use development which we believe will either stand or fall as a single scheme."

"It is unfortunate that the opposition is led by individuals who we believed had previously acknowledged and generally welcomed the amended scheme."

"We are delighted to have secured a national foodstore retailer as the 'main anchor' to our proposals and their involvement is vital to the scheme's success."

"Not only will the capital from the foodstore help to provide the non-profit making public elements of the scheme such as the lido, pier, new boating lake and infrastructure, but such an operator ensures all year round visitors to the seafront which is vital in securing all of the national operators for the leisure elements such as the cinema, health and fitness, bars and restaurants."

Peter Joiner, local resident in New Brighton and Committee member of the New Brighton Community Association welcomes the proposals:

"We must look forward, not backward and I believe that the overall scheme is the greatest chance we could ever be provided with to bring an improvement of real quality to New Brighton with the promise of a more prosperous future and better standards of life for everyone here".

Plans for the 48-acre site include a new pier, a new outdoor Lido, a cinema, bingo hall, health and fitness facilities, refurbished Floral Pavilion with conferencing facilities, bars, restaurants, and a food supermarket.

It is proposed that the Marine Lake is to be relocated to the site formally occupied by the open-air pool and Neptune are looking to provide brand new bespoke facilities for the lake to include changing rooms, toilets and storage facilities.

Mike Jones, of Mike Jones Sailing Club, is delighted with the new scheme.

He said: "This is definitely the best scheme. We are looking forward to the future and moving over to the new site and the new centre will be better for everyone. We work with school children and children from disabled groups from all around this area and this scheme will be a really good thing for New Brighton."

The Lido will include an outdoor pool to be enjoyed during the summer months, set within a multi-purpose amphitheatre, which may be transformed into an ice rink during the winter, as well as other uses.

The Bowling Alley is already undergoing its own redevelopment with completion due in October and the owners are confidant that Neptune's scheme will compliment their own new facility.

The Model Boating Lake will be relocated and improved and members of the New Brighton Model Boating Club say they are very happy with the proposals and are working with Neptune on their exact requirements.

A major part of the proposals is a complete revamp of the Floral Pavilion and Neptune have been working closely with both Wirral MBC and the Pavilion to develop a new 21st century venue with associated facilities which includes a new area designated for conferences and banqueting as well as a tourist information centre.

If you require any further information or would like to interview Steve Parry, please call Claire Stoker at October Communications on 0151 236 2323.

October Communications 23 Mathew Street, Liverpool L2 6RE Telephone 0151 236 2323 Fax 0151 236 0323 Email